We Review It’s Always Sunny in Philadelphia SN12 EP04 – “Wolf Cola: A Public Relations Nightmare”

In this episode of It’s Always Sunny in Philadelphia, Frank Reynolds (Danny DeVito) finds himself in hot water when he discovers that his beverage Wolf Cola has become the official beverage of terrorist group Boko Haram. Dennis Reynolds (Glenn Howerton) and Dee Reynolds (Kaitlin Olson) are all too happy to gloat in Frank’s misery until they discover they have token jobs in the company. With their necks and reputations on the line, Dennis and Dee work with Frank to fight the bad press.

The two funniest scenes are when Dennis, Dee and Frank go on a morning news show to tell their side of the story. Frank’s callousness about his drink being the official beverage of a terrorist group is a highlight (especially since he views Boko Haram as less important than al-Quaeda or ISIS). Frank is just happy for the business. The funniest scene however may be Dennis’s tirade about his dislike of dogs.

These scenes are funny on their own, but they’re made funnier when they show fake Twitter comments from viewers, (mostly making fun of Dee) giving us multi-layered scenes. However, that is also an area where this episode stumbles just a little.

While Dennis’s obsession with the 24-hour news cycle is funny and relevant, some of the observations are a little too on the nose. Also, while It’s Always Sunny is known for irreverent humor, some of the jokes about mean Twitter comments don’t feel right.

Meanwhile Mac (Rob McElhenney) and Charlie Kelly (Charlie Day) are elated to discover their beverage Fight Milk is being used by UFC fighters (played by real UFC stars Donald Cerrone and Paul Felder). They think it’s being used as a muscle supplement when in reality, the UFC pros are using it to help them lose weight because it makes them violently ill. Undeterred, Mac and Charlie decided to re-focus their marketing in that direction.

Mac and Charlie’s B-story is funny, but not as funny as the Reynolds’ family story.

The highlight of their adventure is a video package created to promote their Fight Milk. It’s funny… even if it has a “been there, done that” feel. That is how this section feels overall, but it’s enjoyable.

As that previous description of UFC fighters drinking the stuff to get sick may imply, there is some gross out humor in this episode. There is a tao to that kind of humor. However, the It’s Always Sunny team got it just right here.

However, like the A-plot, there are attempts at topical humor. While a little too on-the-nose, the observations about body image are also pretty astute. Plus, the way both plots converge leads to a funny payoff.

Overall, “Wolf Cola: A Public Relations Nightmare” is a solid but imperfect episode. There are better episodes this season, but this one’s still worth checking out.

The Good
  • - Frank's don't give a crap attitude - Dennis's anti-dog speech - The Fight Milk video - Gross out humor done well
The Bad
  • - Topical humor too on-the-nose - Bit of a been-there, done-that feel - Some of the jokes about Twitter comments don't click

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